This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. One thing I’ve learned over the course of close to eight years on consistent blogging…
Companies: Stop blogging like you’re Kim Kardashian
This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The best company blogs don’t know they’re company blogs. They hold their own when compared to the blogs of any type. They aren’t weighed down by the jargon and promotional language…
11 ingredients of awesomeness
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. In a sea of content, how do you make your stuff stand out? This was one of the questions I was asked during the Burning Questions Panel…
How to earn a loyal following for your blog — live Word of Mouth Supergenius preview
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…