Sometimes the best way to start word of mouth conversation is to know what your fans are talking about already. But, where do you find these conversations in the first place? For Moen, it was all about realizing their audience wasn’t talking about faucets, they were talking about entire kitchen and bathroom remodels. In her…
Tag Archives: blogger outreach
Virginia Miracle: How to Work With Bloggers and Influencers — live from Word of Mouth Supergenius
11:55 — Jim Lovelady introduces Ogilvy PR‘s Virginia Miracle. 11:56 — Virginia explains how she got started with WOMMA, and then later with Dell. 11:56 — Virginia says targeting an influencer is not the first step. She recommends finding what you have to offer and then finding the right subset of talkers you can work…
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How to work with bloggers and influencers — live with Rick Murray
Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and President of Edelman Digital, Rick Murray. Here Rick shares a few tips on how to work with bloggers and influencers based on…
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