Tag Archives: Blendtec
Blog June 12, 2013

Why no business is too boring for word of mouth

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This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times best-selling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” Some of the best word of mouth stories are about blenders, men’s health, and billing software. A great topic — attached to any great…

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Blog, newsletter March 26, 2013

How to spread word of mouth with video content

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You’ve probably had a lot of conversations with your friends that start with, “You have to see this video.” People love sharing videos because…

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Blog November 21, 2012

5 ways to generate WOM for a boring product

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This is a guest post from Stephanie Bullis, Word of Mouth Marketing Manager at Grasshopper. Not all products and services are as exciting as Google Glasses or Willy Wonka’s ever-lasting gobstoppers. When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances…

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Supergenius Live December 16, 2009

George Wright: Will It Blend? — live from Word of Mouth Supergenius

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1:40 — Andy Sernovitz introduces Blendtec‘s George Wright. 1:41 — Andy: Will it Blend is one of the most fascinating viral programs ever. In one 15-minute talk from George, we got an entire week of blog posts. 1:42 — Andy: The big question is always: Is there any real data behind all this? And the…

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Case Studies, Events, Will It Blend November 19, 2009

Will It Blend Week, part 4: How it all started with sawdust

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As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Will It Blend — one of the most successful viral video series of all time. Check out our previous posts…

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Case Studies, EventListings, Will It Blend November 18, 2009

Will It Blend Week, part 3: The numbers behind the amazing viral video series

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As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Will It Blend — one of the most successful viral video series of all time. Here we’re looking at some…

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newsletter, Will It Blend November 17, 2009

3-Minute WOM Lesson: Lessons from Will It Blend?

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In this issue Blendtec’s VP of Marketing and Sales, George Wright, shares his tips on creating content people love to share: 1> Think integrity and honesty 2> Think objectives first, tactics second 3> Think of what you love to share 4> Listen to George’s live Supergenius preview You can see George — as well as…

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Case Studies, Events, Will It Blend November 16, 2009

Will It Blend Week, part 1: 6 tips for creating viral content

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As a preview for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference here in Chicago on December 16, we’re dedicating a full week to our halftime celebrities from Will It Blend — one of the most successful viral video series of all time. Here are 6 tips from…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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