Tag Archives: Austin

3 word of mouth lessons from an artist

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Low budget, minimal resources, and a remarkable product: The “starving artist” is a textbook example of a word of mouth marketer. Here are three…

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WOM Tip #226: Pride is buzzworthy

Everyone’s excited about Google Fiber coming to Austin. But it’s a conversation that’s waned as the company continues to build the infrastructure in town. To keep it going, Google reached out to their supporters by sending them a T-shirt designed by a local Austin artist. The art represents some of the coolest aspects of the…

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How to use loyalty (and disloyalty) cards to earn word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] The loyalty card is a word of mouth tool that’s been around for a while. Almost every grocery store, coffee shop, and gas station…

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3 word of mouth lessons from a bar

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Believe it or not, a coffee shop that also sells artisanal liquor and local beer in a rustic setting with live music is not…

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WOM Tip #436: The best word of mouth stories go against the grain

Every year during the South by Southwest conference, thousands of Austin businesses let big companies sponsor events at their venues to get more customers to come through their doors. The conference is brining tons of people to town, so why not give them a reason to come inside your store too? It seems like a…

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3 one-sentence word of mouth wonders

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Short is sweet when it comes to word of mouth topics. Why? Because word of mouth is lazy. To get people to talk about…

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We’re opening up an Austin office

Exciting news from all of us at GasPedal and the Social Media Business Council: We’re opening an Austin office! Full details over on Andy’s blog: Click here

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Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

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The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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