[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Believe it or not, a coffee shop that also sells artisanal liquor and local beer in a rustic setting with live music is not…
WOM Tip #227: Find your “thing”
What’s your company’s “thing?” You know, the one thing that people think of when they talk about you. For example: “Oh, that’s the hotel with the teepees.” “They’re the barber shops that give you a beer.” “That’s the restaurant that serves a donut with everything.” For The Works, a diner in Ontario, their “thing” is…
Video: How Thomson Reuters earned new customers with great content
According to Casey Hall, Thomson Reuters Senior Marketer, a blog is not the place for product promotions and selling. It’s a place for sharing amazing content and earning loyal fans. How do they create amazing content? By bringing in subject matter experts to help. The problem: Not all of these experts were ready to do…
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In retail: Customer experience and the “cool factor”
This is a guest post from Mark Hurst — CEO of Creative Good and co-author of “Customers Included: How to Transform Products, Companies, and the World — With a Single Step.” You can also catch Mark speaking about “Customers Included” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from…
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Creating love affairs: You can’t buy their love
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In our ongoing pursuit of creating love affairs with your customers, I wanted to share an experience. If you’re a regular reader of my…
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WOM Tip #224: Join the conversation in your own way
A lot of marketers have some anxiety about jumping in on popular conversations to get attention for their business: What if we just look opportunistic? What if we don’t have anything to add? But using what people are already talking about is one of the easiest ways you can earn word of mouth — you…
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