Improve your word of mouth by keeping your talkers happy with these basic techniques: 1> Make them feel important 2> Let them help out 3> Keep things fun 1> Make them feel important Keep your talkers happy by making sure they know how important they are. Give them special status, insider information, and the first…
Intuit: How we are winning with social media as the “new normal”
7/30 | Public Conference Call Kira Wampler, who serves as the Social Media Marketing Leader of the Small Business Division at Intuit, will lead a public conference call, “The New Normal: Winning with Social Media at Intuit.” No matter what business you’re in, nothing beats positive word of mouth from your customers. Intuit recognizes this…
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Selling to employees first: A word of mouth lesson from Pepsi
If your employees aren’t on board with your word of mouth story, you’re missing out on an army of loyal fans and great talkers. When Pepsi recently overhauled their image and their message, they focused on selling the concept to their employees first. They hosted internal webcasts sharing their marketing strategy, gave away T-shirts, and…
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Social Media Business Council Member Meeting 6
8/12 | Member Meeting & Unconference A morning discussion on a big issue; member-led unconferences; conversation with a special guest; private dinner following Agenda: August 12 – Member Meeting & Unconference, 8 AM – 5 PM, Dinner 7 – 9 PM Location: Millennium Hotel Minneapolis, 1313 Nicollet Ave. Full details: http://socialmedia.org/smbc6 Member meeting | August…
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BlogWell: How big brands use social media
Dell, Cisco, Wells Fargo, Intuit, Kaiser Permanente, Pepsi, and SAP share case studies on social media.
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From the archives: Ringo, the WOM-based music recommendations engine
Back in 1994, MIT’s Media Lab created Ringo—an algorithm-based system designed to automate the process of “word-of-mouth” music recommendations. Here’s the overview of the project: Recent years have seen the explosive growth of the sheer volume of information. The number of books, movies, news, advertisements, and in particular on-line information, is staggering. The volume of…
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Accommodate your talkers
A few months ago, Springwise shared the story of Elvine, a Swedish clothing brand offering a free place to stay for visiting “creators.” The room, called “Creators Inn,” is located in Gothenburg, Sweden and is complete with free wifi, a guest book, and a balcony with impressive views of the city. Foreign visitors are given priority, but…
Word of mouth research: WOM is the most influential factor in BtoB purchase decisions
Word of mouth is the most influential factor in BtoB purchase decisions, according to a 2006 Keller Fay. The study focused on US and UK executives and found that word of mouth has more than twice the influence of advertising, direct mail, or press coverage. Other findings include: 86% of executives say they recommend a brand…
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