When identifying your best talkers, look for these characteristics: 1> Talkers you can talk to 2> Talkers with large networks 3> Talkers with authority 1> Talkers you can talk to A talker isn’t much good unless you can reach out to them to support them in spreading your message. Look for talkers who are publicly…
Word of mouth from a group art project
To gear up for the Vancouver 2010 Winter Games, Molson Canada is creating an outdoor “mega-mural” using thousands of pictures submitted by their fans. Once the mural is complete, Molson promises to create a special message for Team Canada as they prep for the Games. While Molson is using a fairly sophisticated system to allow…
Call: Allstate on selling leadership on social media; March 17, 2 PM (EST)
Lizzie Schreier will be leading a public conference call, “Getting Started In Social Media Without Freaking Out Legal, Leadership or Liability Teams In Your Organization,” as part of our Best of BlogWell series. We’ll discuss how to: Position social media in legal terms Educate and sell to leadership Position the benefits of social media to…
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Public call: How Molson uses passion and engagement in social media; March 3, 2 PM (EST)
Adam Moffat will be leading a public conference call, “Molson and Social Media: Exploring, Innovating, Communicating,” as part of our Best of BlogWell series. We’ll discuss how Molson: Participates in Facebook Manages its “Molson Insider” network of fans Builds their corporate reputation on Twitter When: March 3, 2 PM (EST) / 1 PM (CST) Cost:…
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Public call: How the U.S. Coast Guard puts social media to work; Feb 17, 2 PM (EST)
Rear Admiral Mary Landry and Commander Ron LaBrec will be leading a public conference call, “Always Ready… and Online: How the U.S. Coast Guard Puts Social Media to Work,” as part of our Best of BlogWell series. We’ll discuss how the Coast Guard: Improves public safety through social media Uses social media both internally and externally…
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From the archives: Positive relationships between employees and customers increase word of mouth
A 2000 study co-produced by Bowling Green State, Kansas State, and Arizona State Universities examined the effects of interpersonal relationships between consumers and employees on word of mouth activity. Through the polling of more than 1,500 random customers of a major southwestern bank as well as customers of a dental practice in the same region,…
Word of mouth research: The psychological burden of surprise and its influence on WOM
Straight out of something our friend Andy Nulman would riff on, a 2003 study conducted by Christian Derbaix and Joelle Vanhamme of Belgium’s Université catholique de Louvain shows the influence of surprise on word of mouth. Through a questionnaire, Derbaix and Vanhamme asked respondents to describe details of a consumption or purchase experience which surprised…
