Word of Mouth Supergenius live coverage coming soon

Just a quick reminder: We’ll kick off our live blogging of tomorrow’s big Word of Mouth Supergenius event first thing tomorrow morning, right here on this blog. …but if you can’t wait, you can follow some of the early chatter on Twitter by checking out the hashtag #Supergenius.

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3-Minute WOM Lesson: 3 ways to measure your word of mouth

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] A fundamental component to any great word of mouth program is the ability to track it. And while there are some great…

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Word of Mouth Tip #41: Help artists make something amazing with your stuff

You might not make anything that would normally belong in an art museum, but maybe your fans do. Support the artistic side of your customers by promoting their creativity. A couple quick ideas: Invite them to turn your leftovers or waste into art installations Put their photography on your website or in your store Ask…

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Upcoming GasPedal events

12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word of mouth. (Public event) Click here 12/17 Newell Rubbermaid: Social media from a multi-brand…

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3-Minute WOM Lesson: 3 things to know about negative word of mouth

[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Is a fear of negative word of mouth holding you back? While we can’t tell you how to avoid it altogether, here…

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Upcoming GasPedal events

12/9 Avaya & ConAgra Foods: Social media trends for 2010 (Public call) Click here 12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word…

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30 interviews with word of mouth marketing supergeniuses

If you’ve been following us for the past few weeks, you know we’ve collected a bunch of interviews with our fantastic speakers as previews for our Word of Mouth Supergenius event on December 16. In case you missed a few, here’s the full lineup: Adam Brown: How Coca-Cola empowers fans from all over the world…

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How to engage in the nonstop online conversation about your brand — live with Domino’s Ramon De Leon

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Operating Partner for Domino’s Pizza Chicago, Ramon De Leon. Ramon will be presenting a case study based on how Domino’s engages in…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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