Amazing things happen in your store and at your company all the time. But it’s not always easy to spread those amazing stories to everyone else. One way to do it: Give those stories a visual cue. Put something on the wall that starts conversations. Here’s one inspiring example: At Rosa’s Fresh Pizza in Philadelphia,…
WOM Tip #298: Make invisible stories visible
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Let the front line be human
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. The front line has been programmed to get a certain output. It might be closing the call within…
How cause marketing can be smart marketing
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. In the last 20 years, the term “cause marketing” came onto the horizon. The whole idea was this: Many companies donate their time, their…
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WOM Tip #199: Put word of mouth tools in every package you send
The best thing you can do to help your customers remember to talk about you is to put something in their hands to share. It doesn’t have to be fancy, and it certainly doesn’t have to be expensive — but it does have to be remarkable. For example, Sock It to Me places a funny…
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