Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no startups —…
Word of Mouth Tip #16: Give people something to show a friend
Don’t let your customers leave without giving them something to show to a friend. In the word of mouth world, we call these “triggers.” They’re handouts, extra free samples, lots of coupons, stickers, snacks — anything that helps them think of you long after they’ve left your store or inspires people they see to ask,…
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Word of Mouth Tip #81: Let them personalize it
Letting your fans put their own spin on your work helps them create a sense of ownership in what you’re doing. It makes it possible for them to build a stake in it — and when that happens, they’re much more likely to spread it amongst their friends. How a word of mouth supergenius does…
Word of Mouth Tip #78: Help talkers show off your best work
Good word of mouth marketers ask fans to talk about them. Great ones put the tools in their hands to go out and do it. There are an infinite number and different kinds of tools out there, including buttons, stickers, hand-outs, gear, coupons, etc. But sometimes, your product itself is your best tool. This is…
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