Domino’s marketer Ramon De Leon has one goal: To get people addicted to the Domino’s experience. In this case study, Chicago Domino’s Marketing Mind Ramon De Leon runs through 79 slides of how he is constantly engaging his fans about their Domino’s pizza experience. Ramon shares everything from how he monitors online conversations, fun ways…
Word of Mouth Tip #107: Introduce your customers to the neighborhood
Home construction can be a pain for everyone in the neighborhood. Drills, traffic, heavy machinery, flying shrapnel – it’s all part of it. Nobody gets excited to see a builder show up at a vacant lot next door. But they might if it’s Hawkins Construction and the architects at Rizzo Associates. That’s because they send…
Read More
Comments Off on Word of Mouth Tip #107: Introduce your customers to the neighborhood
Word of Mouth Tip #123: Start something great and ask fans to join you
Give people something worth believing in – something worth joining and following – and you can create amazing conversations. Sam Parker and the folks at GiveMore.com started something great: They created a “Declaration of Contribution” and sent an email asking their fans to sign the petition. They described it as a way to remind ourselves…
Read More
Comments Off on Word of Mouth Tip #123: Start something great and ask fans to join you
How Fiskars created their incredible fan community
Back in 2005, Fiskars — the 360-year-old brand that’s famous for their orange-handled scissors — did a brand audit. They asked customers to describe what beverage and snack they were like, and when the responses of “milk” and “saltine crackers” came in, they knew they had some work to do. To help turn it around,…
