This is live coverage from today’s teleconference, “Master Class: Google+ and Word of Mouth Marketing” featuring Guy Kawasaki and Andy Sernovitz, hosted by SmartBrief. SmartBrief’s Jesse Stanchak introduces Guy Kawasaki: Guy thanks SmartBrief for hosting the teleconference, Andy for being a joint-panelist, and the audience for dialing in. Guy introduces Google+: Guy talks about how…
WOMMA and Bazaarvoice team up to establish stronger standards for authentic reviews
Word of mouth is based on trust. This foundation is what separates word of mouth from all other forms of marketing – and it’s this trust that’s so important to protect. That’s why WOMMA and Bazaarvoice’s partnership to develop new industry standards to strengthen the integrity of consumer-generated reviews is so inspiring. From their press release:…
Read More
Comments Off on WOMMA and Bazaarvoice team up to establish stronger standards for authentic reviews
Learn Google+ from Guy Kawasaki and word of mouth from Andy Sernovitz in one great call — April 16
Learn to master Google+ and word of mouth marketing in this teleconference with authors Guy Kawasaki and Andy Sernovitz on April 16, hosted by SmartBrief. In this quick, simple, and fun call, you’re going to learn the fundamentals of word of mouth marketing and the basics of how to make the most of Google+. You’re…
Read More
Comments Off on Learn Google+ from Guy Kawasaki and word of mouth from Andy Sernovitz in one great call — April 16
Free download: The Four Rules of Word of Mouth Marketing
Being a great word of mouth marketer doesn’t require an advanced degree, a big budget, or a ton of resources. Just focus on these four simple rules and you’ll get a bunch of happy customers talking about you, for free, forever. The rules: Be interesting. Nobody talks about boring companies. Make it easy. Word of…
Read More
Comments Off on Free download: The Four Rules of Word of Mouth Marketing
How Maker’s Mark earns true brand ambassadors
We’re bringing together an incredible group of word of mouth marketers for our Word of Mouth Crash Course in Austin on May 10. We’re featuring 12 how-to classes, 12 real-world case studies, and 6 brilliant authors – all in one thrilling day. Doe Anderson’s Todd Spencer is part of this lineup, and he’s sharing a…
Read More
Comments Off on How Maker’s Mark earns true brand ambassadors
3 ways Headsets.com changed their culture to focus on earning word of mouth
Market research on the customer base of my business, Headsets.com, tells me that we earn over 9% of our new business through word of mouth recommendations (WOM). When you consider that most companies’ bottom line profit is less than 9% of sales, that’s an important slice of income. Our WOM strategy began in 2000. We…
How Airborne Mobile got an entire conference talking about them for $1
A couple of years ago, I wrote a book—a really great one, I must admit immodestly—about the power of the element of Surprise. In it, I praised the uber-effectiveness and efficiency of Word of Mouth Marketing, and the ying-yang relationship it has with Surprise. “Despite its influence,” I wrote, “WOM is not self-starter. It needs a…
Read More
Comments Off on How Airborne Mobile got an entire conference talking about them for $1
