Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…
The Customer Experience Officer: Human Duct Tape to Connect the Silos
Continuing with our week focused on how big brands are earning word of mouth, here’s a guest post from author and CustomerBliss founder, Jeanne Bliss. You can meet Jeanne and learn a ton about earning customer love at the CXPA‘s Members Insight Exchange in San Diego June 19-20. Why does it take such a push to…
Word of Mouth Tip #131: Promote your fans, not yourself
[Inspired by our sister brand‘s upcoming BlogWell conference on July 18 in Chicago, we’re hosting big brand word of mouth week here at WordofMouth.org. All week we’re featuring how big brands are creating big conversations.] When you use your resources to promote your fans instead of yourself, you create a much more interesting conversation. The…
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Video: Clorox’s Greg Piche on how they’re working with fans to create new products
Your fans represent an army of potential product designers, customer experience innovators, taste-testers, and “aha” idea suggesters. But how do you do it? It can be hard enough just to get busy customers to leave a review — how do you get this much participation from them? In the video below, The Clorox Company’s Greg Piche shares…
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How to turn new employees into raving fans
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. As every word of mouth practitioner knows, being remarkable is the key to marketing success. Look at all of your customer touchpoints (including Accounts Payable!) and figure out how to do them so that others make a remark about it. And become your raving fan….
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Go ahead, pinky swear!
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. I’m going to tell you the secret to incredible customer service, customer retention and word of mouth referrals. It’s quite complicated, so you’ll want to print off this post and hang it somewhere where you can refer to it every…
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