Blog, Case Studies, Videos June 22, 2012

Video: Level 3’s Ben Bacon on how they took the “blah” out of corporate blogging

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Back in the day, every time a company started a blog, it got people talking. But now that everyone has one, it takes a lot to get noticed, to build an audience, and to create something remarkable. In this video from our sister brand‘s BlogWell conference series, Level 3 Communications’ Ben Bacon shares a case study…

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Blog June 21, 2012

Either they trust you or they don’t

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This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. Marketing The art of selling Customer loyalty Brand promise Social credibility All very important concepts on my blog. And in your organization. At the core of every one of them is trust. Or the lack thereof. Think of any relationship…

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Blog, Videos June 20, 2012

How Farmers Insurance Group is measuring social media ROI

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Our sister brand SocialMedia.org hosts the incredible BlogWell: How Big Brands Use Social Media conference series — and their next one is coming up in Chicago on July 18. BlogWell events are all about how big brands use social media. No agencies, no startups — just big companies sharing what they’ve learned. You’ll get practical, how-to…

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Blog June 20, 2012

Can you make us a viral video?

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We have an internal joke when a client or prospect asks us to help them create a word of mouth or viral video. We say, “Sure! Have two guys kick one another in the privates and people are sure to talk about it!” The fact of the matter is, you can’t MAKE anything go viral….

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newsletter June 19, 2012

4 reasons word of mouth is worth the investment

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Word of mouth is an incredible investment opportunity. The more you put in, the more you get out. Here are just a few examples of…

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Blog June 18, 2012

Word of Mouth Tip 104: Don’t filter your customer feedback

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Testimonials are powerful word of mouth motivators. No copy you could write or ad you could create is as good as honest praise from a happy customer. Word of mouth marketers know this — but that marketer part can be tempting. We want to edit them, clean them up, and show only the glowing reviews….

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Articles, Blog, Downloads June 15, 2012

The Disclosure Best Practices Toolkit

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This comprehensive guide by SocialMedia.org members will help your brand stay safe and ethical.

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Blog, Videos June 14, 2012

8 word of mouth case studies from big brands

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Continuing with our big brand word of mouth week, check out a few of our favorite videos of big brand marketers sharing case studies on how they’re earning fans, thrilling customers, winning over critics, and measuring it all: 1. How Zappos delivers happiness $1 billion in sales and an army of loyal fans — and…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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