[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Happy, loyal employees can be fantastic talkers. The bigger the brand, the more potential advocates you have. And while not every employee will want to…
Word of Mouth Tip 43: Happy customers are your best salespeople
Happy customers have an unfair advantage over your salespeople when it comes to closing a new customer: There’s nothing in it for them. Nothing except the chance to help someone like them discover a company they trust, a brand they love, and a product or service they couldn’t live without. Find the fans that love…
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The Talker Profile Worksheet
Use this worksheet to help you focus on the motivations and influencers of a single group of talkers.
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Make ’em smile
This is a guest post from Mitch Joel — President, Twist Image and author of Six Pixels of Separation. See the original post this is adapted from and more like it on his blog. What moves people to take action? I was watching America’s Got Talent during the preliminary/audition rounds where the show travels to cities…
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How to respond to negative feedback: A 3-step tutorial from a taxi company
This guest post is from Jeremy Epstein, VP of Marketing and Social Navigator at Sprinklr. I had a negative experience with a taxi service and blogged about it. Nothing too unique there — at least anymore. But, it’s exactly those types of customer expressions many companies fear: “What if they say something negative about us?” The point,…
Word of Mouth Tip #148: Do something worth talking about in your store window
Real-life, in-person experiences are special word of mouth opportunities. They bring people together, they create excitement, and they get people talking. Retailers have a great opportunity with their physical location. It gives them a venue to create events — something the online guys just can’t do. Over in Sweden, for example, retailer NK teamed up…
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