As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference.
In his Word of Mouth Supergenius author discussion, “Duct Tape Marketing,” John Jantsch covered how to build a culture of earning referrals.
John explained how to engage your “collaboration universe,” how to combine high-tech with high-touch, and how to bring your customers together.
