If you’re looking to improve the quality of reviews your customers are leaving, try what doll maker American Girl does on their review page and offer some tips on how to leave a helpful review. American Girl encourages reviewers to:
- Focus on the product’s features.
- Be specific about what you like or dislike.
- Avoid information that changes (like prices), discussions of other companies or Web sites, inappropriate language, and personal information (to protect your privacy)
The Lesson: Asking for more detailed reviews will better highlight your products’ best features.
