As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on July 20 in New York, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions.
Our lineup of speakers includes Bazaarvoice’s CMO, Sam Decker. Sam and Estee Lauder’s Marisa Thalberg will share how they use fan feedback to improve customer service and build trust. In his live interview, Sam gives some insight on how they do it:
And to see all of our interviews, check out our YouTube channel.
