As a Christmas gift, Google gave their employees an HTC Dream Android phone. Not only is this a great way to have a large group of people test the phone and find opportunities for improvement — it’s also a fantastic way to get people talking. While all their employees were home for the holidays, they were showing off their new phone to their friends and family.
The Lesson: Employees can be great talkers. Give them products to sample, share and talk about.
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
Read MoreThese tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
Read MoreThe most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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