Ethics are the foundation of great word of mouth marketing. It’s not something you tack on at the end, it’s where you start.
If people don’t trust you, they won’t spread your message.
It takes a long time to build real trust with your fans, but only one dumb campaign to destroy it. An uninformed junior employee, a rogue agency you hire, or a few cut corners can ruin your reputation forever.
And it’s not just about what customers think. It’s the law. The FTC is aggressively busting companies who break these rules.
The good news: Staying honest and ethical is easy — and a dedication to earning the trust and respect of your customers will make all of your marketing more powerful and more meaningful. When customers trust you, they’ll vouch for you and they’ll bring their friends.
To help you stay ethical, we’ve created a simple checklist you can use to make sure your employees and your agencies are doing it right. Print it out, post it, forward it around the office, and bring it with you to every meeting.
