It’s great when you can get someone to share your word of mouth message with a friend. But what if you could get that person to share it with two friends? Three friends? Their entire office?
By making small changes to how people share your word of mouth message, you can get your idea to spread much faster and to many more people (and it’s easier than you think). These tips can help you get your marketing to do more work without a lot of extra effort.
Here are The Top Four Tips for Multiplying Your Word of Mouth:
- Make it a twofer: Two-for-one deals mean they have to bring someone else along, which means they have to talk to more people about your stuff.
- Make your pages super-viral: Design your website to encourage the most sharing.
- Build word of mouth into your product: Make using your stuff and sharing your stuff a part of the same process.
- Look for network effects: Think about ways to help your customers benefit from bringing a group along.
Check out this free download to see how companies like YouTube and Hotmail have pulled this off and get great ideas on how you can do it, too.
