Every day amazing products fail, great companies fade away, and world-changing ideas go unnoticed. Being good isn’t good enough.
There’s a fundamental difference between the products we love, the companies that thrive, and the ideas that spread — there’s something that makes them worth talking about that their competition just doesn’t have.
That’s the big idea behind Rohit Bhargava’s new book, “Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action” which officially launched this week (buy it here).
Rohit’s been at the front of the word of mouth movement for a long time, and in this brief excerpt you’ll get a quick look at why. In it, he covers:
- How to use the power of likeability to sell your product
- What it takes to be likeable (hint: it’s not just being nice)
- The 5 principles of Likeonomics (and how to use them)
