This post is part of our special holiday giveaway series. When you buy the Word of Mouth Comic Book, we’ll send you a signed paperback edition of Word of Mouth Marketing: How Smart Companies Get People Talking for free. Learn more about it at the bottom of this post.

Participating in word of mouth conversations about you is an essential skill — but sometimes marketers feel too busy, too important, or too shy to join in.

But it’s critical for developing relationships with your fans, assisting the customers who need help, and winning over the few critics who could generate a lot of negative word of mouth.

In this excerpt from our Word of Mouth Comic Book, you’ll learn the four steps for joining conversations and the three critical rules you need to follow when doing it.

Click for close-ups (or download the .PDF here):


Love this excerpt? Order the complete Word of Mouth Comic Book and we’ll send you a signed paperback edition for free.

From now through December 31st, email a receipt of your Word of Mouth Comic Book purchase to and we’ll mail you a signed paperback edition for free. (Sorry, but we can only ship to U.S.-based addresses.)

Order your Word of Mouth Comic Book here.

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