Free audiobook excerpt: How to create BtoB word of mouth

This post is part of our special holiday giveaway series. When you buy the audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking, we’ll send you a signed paperback edition for free. Learn more about it at the bottom of this post.

Word of mouth can work for any business, in any industry, selling any product. Yes, including you, BtoB brands.

Your talkers may be different, the topics a little modified, and the tools a little unique — but the fundamental principles of word of mouth are exactly the same as the BtoC folks.

In this excerpt from the audio edition of the Word of Mouth book, you’ll learn about BtoB word of mouth marketing and how you can get started today with a few simple techniques:

Love this excerpt? Order the complete audio edition of Word of Mouth Marketing: How Smart Companies Get People Talking and we’ll send you a signed paperback edition for free.

From now through December 31st, email a receipt of your purchase of the audio edition of the Word of Mouth book to [email protected] and we’ll mail you a signed paperback edition for free. (Sorry, but we can only ship to U.S.-based addresses.)

Order your audiobook here.

Tags: , , ,

Comments are closed.

Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More