Tag Archives: taxi

Do you inspire customer service tales?

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Everyone loves to tell a good story. Stories teach, they inspire laughter and the bring about change. As consumers, we love to tell stories…

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WOM Tip #124: You don’t need a stunt to pull off word of mouth

We’ve seen vending machines do a lot in the past couple of years. We’ve seen them give Canadians free beer, dispense salad and dinnerware, and even send messages of world peace. But what if a vending machine was just a vending machine? What if a vending machine dispensed snacks in exchange for money? That was…

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Why useful is remarkable

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] We love viral stunts and funny ads as much as the next person. But there’s a more sustainable way to get your customers to…

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Customer service case study from Jeff the cabbie

This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. From on outset, I knew this was going to be a different sort of cab ride. I walked out of the hotel and just like…

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