The neighborhood near where John James Audubon (the artist known for his illustrations of birds) is buried is becoming an art gallery. The National Audubon Society is working with local artists and landlords to transform ugly roll-down gates in front of shops into murals of birds. Audubon Murals from Audubon Magazine on Vimeo. The grafittied…
WOM Tips
WOM Tip #210: Make something beautiful
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WOM Tip #226: Pride is buzzworthy
Everyone’s excited about Google Fiber coming to Austin. But it’s a conversation that’s waned as the company continues to build the infrastructure in town. To keep it going, Google reached out to their supporters by sending them a T-shirt designed by a local Austin artist. The art represents some of the coolest aspects of the…
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WOM Tip #445: Try the not-so-noisy spaces
People perusing the Missed Connections listings in Chicago, New York City, and Philadelphia recently might have seen posts like “Cute Dress Girl at Franklin Mortgage – m4w” or “Bright red lips w/ wrist tattoo at big star – m4w.” But these aren’t from love struck guys on Craigslist, these are from Swarovski — the crystal…
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WOM Tip #218: Art brings big groups of talkers together
TD Bank turned their New York storefronts into art galleries by displaying works from local artists in their windows and in Grand Central Station. They also brought together ten artists to create something from recyclable material. The proceeds from the art goes to four different environmental organizations in the city, but TD Bank is also…
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WOM Tip #152: Ask people to help you tell your story
Austin Pets Alive! doesn’t have any spare cash to pay people to write bios and blog posts, take photos, and make videos featuring their adoptable animals. But the more content they have to tell their story, the more people they reach. That means more interest in adopting stray cats and dogs and more donations to…
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WOM Tip #221: Let your employees give people a reason to party
When a representative from Johnsonville Sausage found out our CEO, Andy, was from Wisconsin and missed Johnsonville Brats, they sent us a hand-written note and dozens of coupons. (Seriously, a ridiculous amount of coupons.) They sent so many coupons for sausage and brats, Andy was inspired to invite the whole office to his house for…
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WOM Tip #578: Celebrate your customer — not yourself
When most companies have grand opening, they celebrate their store: flags in the parking lot, banners over the door, and billboard announcements. When The Container Store opens a new location, they celebrate their customers. Before The Container Store opens a newly built store, they give their biggest fans the opportunity to become a “Super Fan.”…
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WOM Tip #211: Having a personality is always remarkable
“Okie dokie, artichokie.” That’s how Siri responded to our CEO’s voice command on his iPhone. It’s nothing earth-shattering, but it caught us off guard. Just like the millions of other people who played with Siri’s features and found the automated responses to seem a little more than automated — even funny. For instance, BuzzFeed has…
