Talkers love the opportunity to show off their smarts, their insider-knowledge, or their special status. Every time you help them show off their hard work and brains, you help them start conversations with friends, co-workers, and strangers. How a word of mouth supergenius does it: As one of the hottest new social networks, location-based foursquare…
WOM Tips
Word of Mouth Tip #29: Help people help a friend
People love to help and support those they care about — it’s one of the driving fundamentals behind word of mouth. When you make an honest effort to help people help others, you earn a little spot in that relationship. You become an important link that everyone benefits from. How a word of mouth supergenius…
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Word of Mouth Tip #17: Extra special service causes conversation
The little extras are what customers love to talk about. It’s the handwritten thank you note, the extra-friendly return policies, or how you always remember their name. These small, genuine gestures earn loyal fans and lead to long-term word of mouth. How a word of mouth supergenius does it: Tacoma, Washington’s Hotel Murano was recently voted…
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Word of Mouth Tip #62: Get fans involved early
When building your next creation, look for opportunities to get fans involved early in the process. It doesn’t have to interfere with your proven product development strategies — but done right, it’s a great way to not only involve your fans, but also open up your work to fresh ideas. Not everyone will jump in…
Word of Mouth Tip #50: Feature short, fantastic testimonials on every page of your website
We can’t say it enough: Your customers can write better sales copy than you. Nothing beats genuine love from a true fan. When asking for a testimonial, remember to keep them short and specific. Most customers don’t have the time to write an essay on how great you are, and even fewer of your prospects…
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Word of Mouth Tip #15: Talk to the people who talk to your customers
Your best talkers aren’t always your customers — rather, it’s often the people who talk to those customers. When looking for your next group of talkers, think teachers, doctors, industry analysts, journalists, neighbors, barbers — anyone who has regular contact with your customers. How a word of mouth supergenius does it: Each month during the…
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