If your supply (or time or resources) is limited, use that to your advantage to develop some fan-generated demand. When planning your next tour, where to roll out your new product, or where to host your next event, try putting it to a fan vote. If you do it right, your fans will be rallying…
WOM Tips
Word of Mouth Tip #26: Ask fans to rally their friends
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Word of Mouth Tip #9: Tell them it’s OK to take pictures
Customers can be shy when it comes to taking pictures or video of your stuff. They’re used to going to places like museums, movies, shows — and even grocery stores — where they’re scolded for taking photos. If you don’t blatantly tell them you’d be flattered if they took photos or videos of your store,…
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Word of Mouth Tip #80: Put on a show in your store window
If you’re paying the big bucks for a storefront, give passers-by a reason to tell friends to be sure to walk past your store on their way home. Offer a great free sample, something educational, live demos, something weird, or something fun to watch. How a word of mouth marketing supergenius does it: In preparation…
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Word of Mouth Tip #84: Do something silly
Some of the best word of mouth is the result of a willingness to do something goofy, funky, or just plain weird. Selling a strange and unrelated product, celebrating a little-known holiday, or hosting a fun contest are a few examples of silly and inexpensive things that people love to tell their friends about. How…
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Word of Mouth Tip #30: Show talkers what their word of mouth means to you
Your fans love to see how their efforts impact your business. They love to know when their collective ideas make your business better, to see how many people that they introduced to you become customers, and to see how helpful and influential their reviews are. You could try showing your fans how important their word…
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Word of Mouth Tip #22: Have a special welcome for the friends that fans send to you
When a fan sends one of their friends to check you out, that friend is different than a stranger. They’re more open to what you have to say and they’re much more likely to try a sample, make a purchase, or subscribe to your newsletter. Do something extra to welcome these referred customers. Make them…
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Word of Mouth Tip #75: Help fans create something together
People love to share things they’ve helped create. Inviting fans to join in on a project not only gives them a way to actively participate, but it also gives them an excuse to recruit their friends, too. Ideas here include group art projects, how-to resources (where fans trade ideas on how to better use your…
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Word of Mouth Tip #95: Help a fan say hello to a friend
Start conversations by helping fans say hello to their friends. You can do it with small gifts they can share, extra free samples, or even stationery — anything that makes both the talker and the recipient feel good. Something as simple as a postcard you send for your customers, for example, is a cheap way to…
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