When someone is about to write an article about you, blog about you, or mention you in a newsletter, there’s a good chance they’ll look to your website to use your logo. This is great, as long as the image looks like it’s supposed to. But too often, companies make it difficult by burying the…
WOM Tips
Word of Mouth Tip #12: Make it easy for people to steal your logo
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Word of Mouth Tip #25: Turn a negative into a positive
Every company has imperfections. Things go wrong, delays pop up, missteps happen, or something slips through quality control. It happens to even the best of brands. But the great companies — the ones whose fans will defend them even when things go sour — are the ones who see these stumbles as opportunities to earn…
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Word of Mouth Tip #16: Give people something to show a friend
Don’t let your customers leave without giving them something to show to a friend. In the word of mouth world, we call these “triggers.” They’re handouts, extra free samples, lots of coupons, stickers, snacks — anything that helps them think of you long after they’ve left your store or inspires people they see to ask,…
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Word of Mouth Tip #81: Let them personalize it
Letting your fans put their own spin on your work helps them create a sense of ownership in what you’re doing. It makes it possible for them to build a stake in it — and when that happens, they’re much more likely to spread it amongst their friends. How a word of mouth supergenius does…
Word of Mouth Tip #78: Help talkers show off your best work
Good word of mouth marketers ask fans to talk about them. Great ones put the tools in their hands to go out and do it. There are an infinite number and different kinds of tools out there, including buttons, stickers, hand-outs, gear, coupons, etc. But sometimes, your product itself is your best tool. This is…
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Word of Mouth Tip #23: It’s more fun to work at a company people love to talk about
It’s more fun to work at a brand, big or small, that is dedicated to earning the respect and recommendation of their customers. It’s more fun to believe in what you do — to know that at the end of the day, if you were able to turn a few strangers into happy customers, and a…
