An ethical and honest disclosure doesn’t have to be complicated, and it doesn’t have to be loaded with legal jargon. Just say who you are, who you work for, if you’re being paid — anything the reader / site owner / customer needs to know. And the best part? Great disclosure makes your marketing, your…
WOM Tips
Word of Mouth Tip #108: Disclosure is easy
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Word of Mouth Tip #102: Put customer love where everyone can see it
It’s a great feeling when a customer sends you a nice note saying how much they love you. But most businesses tuck that note or email away somewhere, where it never sees the light of day (or any potential customers). Instead, put your quiet customer love out there — where the whole world can see…
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Word of Mouth Tip #144: Price can be a great reason to talk
A great word of mouth topic can come in any form. It just needs to be simple, portable, and repeatable. It doesn’t have to be: About your product Carefully crafted A marketing message In fact, it’s usually best if it’s none of the above. Nike, for example, has started a whole bunch of conversations over…
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Word of Mouth Tip #24: Ask for feedback after every sale
Always, always, always ask for feedback. Do it after every sale. Include it with your invoices, your product shipments, or your follow-up calls to clients. Doing this will help you: Identify problems early — if something is broken, how will you know unless you ask? Give angry customers a place to vent — give them…
Word of Mouth Tip #115: The faster you respond to angry customers, the quicker they become fans
When it comes to negative word of mouth, time is not on your side. A quick response — even if it’s just to say you’re aware of the problem and are working on it — can go a long ways toward calming an upset customer. That’s what UPS did when Andy Jankowski tweeted them about…
Word of Mouth Tip #163: The more you explain, the more your fans feel connected
When you open up and take people behind the curtain, a few things happen: They trust you more, because you’re not afraid to take them behind the scenes. They criticize less, because they understand more. They offer more ideas, because they see more opportunities to help. The best part? This is pretty easy to do….
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Word of Mouth Tip #154: Fans can help you build anything
When it comes to this word of mouth stuff, we see a lot of BtoB marketers throw their hands in the air and say these ideas will only work for the BtoC folks. But BtoB brands can have just as much fun. Take Caterpillar, for example. They’re not exactly what you would call a sexy…
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