With a little attention to detail, it doesn’t have to be hard (or expensive) to get your customers to talk about even your most boring stuff. For example, Lowe’s did it with a cardboard box. This box isn’t full of toy airplanes — it’s full of light bulbs. But just by printing cardboard airplane instructions…
WOM Tips
WOM Tip #187: Put their name on your stuff
For a product like Coca-Cola, there’s not much new to say. We call it the chocolate problem: Even though it’s great, everyone already knows, so no one talks about it. To get people to spread word of mouth, Coca-Cola printed 150 of the UK’s most popular names on their bottles instead of their logo. Photo…
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WOM Tip #213: Make it fun and easy to tell other people about you
Your customers are inundated with ads, requests, and “special offers” from companies every day. So if you ask them to tell a friend about your stuff, you’re job is to make it really easy (and fun). And while we say this a lot, there are many different ways you can help your customers talk about…
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WOM Tip #225: If your office is raving about it, your customers will too
Guess what? The passionate conversations you have at work that spread throughout the entire office, that’s word of mouth. We’re not talking about the daily email threads or the normal work stuff that you have to talk about to get the job done — it’s about the unusual stuff that gets your whole office excited….
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WOM Tip #194: Even billing can be an opportunity to make a new fan
You might not consider billing as a great place to start earning word of mouth. After all, what’s there to talk about? Customers send in a payment, you send them a receipt, and the transaction’s done. But if you’re Sports Illustrated, billing is a great opportunity to earn a loyal fan. When one subscriber overpaid…
WOM Tip #217: Give them something they can’t help but share
You already know that the more stuff you give away to your customers, the more they have to pass on to their friends (for example, they’ll talk to more people if you give them three coupons instead of just one). But you can extend that sharing even further by getting their friends to actually ask…
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WOM Tip #159: Make your packaging a conversation-starter
Your shopping bags and product packaging are little billboards that your customers carry around advertising your stuff. But if they’re throwing them away once they get home, that word of mouth opportunity only lasted for the duration of their trip home. You can make more opportunities for people to talk about your stuff by making…
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