Thrivent Financial for Lutherans was facing a historic decision that would change the whole company: Should they open up their services to the broader Christian community or stay exclusively Lutheran? As a membership organization, making the choice meant asking all of their customers to place a vote — and with a customer base as large…
Videos
Video: How Thrivent Financial made their customers’ voices louder
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Video: How Xerox relies on content to become more than just a copier company
You probably imagine scanners and copy machines when you think of Xerox. But did you know that they’re also a business services company? One of their biggest services: Healthcare. In fact, they’re involved with over 700 hospitals all over the country and among the top 20 managed healthcare plans. So how does Xerox help spread…
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Video: How HSN goes beyond the TV to build buzz
It’s no secret that people don’t just watch TV anymore. Their attention is divided between the big screen in front of the couch and the small screens in their hands and in their laps. But according to OVP of Emerging Media Marketing Maggie Hatfield, HSN wasn’t going to get lost in this attention gap. Instead,…
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Video: 3 questions Coca-Cola asks before sharing content
A huge company with a lot of history like Coca-Cola has tons of stories to tell — some are remarkable and some — not so much. According to Ashley Callahan, their Manager of Digital Communications and Social Media, to keep Coke’s content compelling for their social content hub, Coca-Cola Journey, they ask a series of…
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Video: How Whole Foods Market’s employees drive local buzz
Social media at a local level is tricky for big companies. Some think they can mimic their national marketing on a smaller scale, and some would rather not hand over the reins to local employees. This isn’t simply a marketing issue; according to Whole Foods Market Director of Social Media and Digital Marketing Natanya Anderson,…
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Video: How Citrix has evolved into a social business
Companies of any size can become a social business by leveraging the value of social media throughout all parts of the company –- taking social media much further than just promoting content to fans online. Citrix started its journey to becoming a social business by launching online customer support through social media. Excellent customer service…
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Video: How UCB Pharma’s fans make them remarkable
How do you get people to care about what your company is talking about? Get them to care about the characters in your story. For lots of companies, the main character in their story is the stuff they’re selling — for UCB Pharma, it’s their patients. In his presentation at SocialMedia.org’s BlogWell conference, Greg Cohen,…
Video: How Intel celebrates their fans’ inner geek
Social media isn’t just an outlet or a megaphone to blast your message. To get your fans to share your content, you need to find what really makes them tick and what kinds of posts will hold their attention. Intel empowers their fans to spread the word that smart is cool, and they have fun…
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