Videos
Blog, Videos September 26, 2014

Video: How Thomson Reuters earned new customers with great content

By

According to Casey Hall, Thomson Reuters Senior Marketer, a blog is not the place for product promotions and selling. It’s a place for sharing amazing content and earning loyal fans. How do they create amazing content? By bringing in subject matter experts to help. The problem: Not all of these experts were ready to do…

Read More Comments Off on Video: How Thomson Reuters earned new customers with great content
Blog, Videos September 19, 2014

Video: How Paychex turned their employees into advocates in 14 days

By

Here’s the thing about getting your employees to spread word of mouth: Sometimes you just have to ask them. Paychex Social Media Program Manager Joe Schaeffer says they did it with a simple question: “What makes you #PaychexProud?” To get them to answer it, though, Joe did a little internal word of mouth marketing of…

Read More 1 Comment
Blog, Videos September 12, 2014

Video: How Michelin earns word of mouth influence in forums

By

The automotive industry has some of the most passionate talkers. Experts, enthusiasts, celebrities, car guys, and just people looking for answers to their car questions come to the same place: online forums. For brands like Michelin, that’s fantastic for market research, understanding their customers, and hearing what people have to say. But according to Michelin’s…

Read More Comments Off on Video: How Michelin earns word of mouth influence in forums
Blog, Videos August 29, 2014

Video: Tyra Banks on how honesty strengthens your word of mouth marketing

By

“Smizing,” “saming,” and encouraging different definitions of beauty: They’re Tyra’s ingredients for becoming one of the most world’s most followed people on Twitter. (Well, that, and being a world-famous supermodel, reality show host, and entrepreneur.) But her social media and word of mouth strategy might not be what you think. In her keynote at SocialMedia.org’s…

Read More Comments Off on Video: Tyra Banks on how honesty strengthens your word of mouth marketing
Blog, Videos August 22, 2014

Video: How to integrate word of mouth and social media with advertising

By

Jamie Plesser, former Best Buy Director of Digital Marketing, says that like a lot of social media and word of mouth marketers, he cringes when someone asks him to “make this campaign social.” In his presentation at SocialMedia.org’s Brands-Only Summit, he talks about why, unlike traditional media, word of mouth and social media is about…

Read More Comments Off on Video: How to integrate word of mouth and social media with advertising
Blog, Videos August 15, 2014

Video: How earning trust becomes a competitive advantage

By

“Trust is often your first filter,” Don Peppers, author of Extreme Trust: Honesty as a Competitive Advantage, tells us. No one wants to hang out with someone they don’t trust. The same goes for your customers. In his presentation at SocialMedia.org’s Brands-Only Summit, Don talks about why earning trust and being transparent is not only…

Read More 1 Comment
Blog, Videos August 8, 2014

Video: Why passion sparks word of mouth

By

One key point on word of mouth marketing: “It’s about people, stupid,” says Brains on Fire President Robbin Phillips. The focus shouldn’t be on the product or the sales data. It should be on human beings and what they care about. In her book, The Passion Conversation, Robbin says you have to understand people’s passions…

Read More Comments Off on Video: Why passion sparks word of mouth
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More