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Blog, Videos December 5, 2014

Video: How CME Group earns more word of mouth for their Global Financial Leadership Conference

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When CME Group saw that almost all of their industry’s conferences were looking the same, they created one people would want to talk about: an invitation-only, TED-style event with big-name speakers like Hillary Clinton, Richard Branson, and George W. Bush. To get more people talking about their Global Financial Leadership Conference, they needed more than…

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Blog, Videos November 21, 2014

Video: How Cabela's joined their customers' conversations in social media

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According to Adam Buchanan, Cabela’s Social Media Manager, your customers’ content is better than yours. What does he mean by that? The photos they share, the stories they tell, and their feedback is so much more authentic and remarkable than anything an agency could try to recreate with your stuff. The problem: Cabela’s didn’t have…

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Blog, Videos November 14, 2014

Video: How Olive Garden made their social media presence about their customers — not marketing

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For a lot of people, social media is a direct line to a company’s customer service. But what happens when that company uses social media as just another place to advertise? According to Justin Sikora, Olive Garden’s Director of Brand Building and Public Relations, that promotion-focused strategy was leaving their customers ignored and upset. To…

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Blog, Videos November 7, 2014

Video: How ConAgra Foods makes product decisions by listening to their fans

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When ConAgra Foods removed their Chef Boyardee pop-top cans from the shelves, they didn’t realize it would be such a big deal to their fans. But according to PR and Social Media Manager Amy Morgan, the complaints came in almost immediately — and it wasn’t just people on Facebook. They were also getting calls and…

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Blog, Videos October 24, 2014

Video: How Nissan connects negative online word of mouth to real-world solutions

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When your customers complain about your stuff, you do everything you can to fix it. But how long does it take for that complaint to get to you in the first place? For huge companies like Nissan, it’s even harder to gather all of the incoming complaints and get them to the right person to…

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Blog, Videos October 17, 2014

Video: How Johnson & Johnson gets to know their customers before they start conversations

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According to Johnson & Johnson Director of Corporate Social Media, Devon Eyer, their social media strategy used to be about “planting flags:” staking their claim to a Facebook page, a Twitter handle, a blog presence, and broadcasting their messages there. But now, she says the company takes a much more customer-centered approach — one focused…

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Blog, Videos October 10, 2014

Video: How GE earns millions in revenue with employees’ social networks

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Think about all of the people your employees know: all of the people they could tell about your business. What if those people were graphed out in a network to show who knows whom? What if you could see which employees know your potential customers? For General Electric, that social graph is mapped out on…

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Blog, Videos October 3, 2014

Video: How Novartis pulls off word of mouth despite strict regulations

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Word of mouth marketing is great because any company can do it regardless of size, budget, or industry. But when you work in pharmaceuticals, it can come with a few obstacles. According to Melissa Mackey, Associate Director of Digital Strategies at Novartis, those obstacles are FDA regulations and legal teams within the company. So to…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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