Video: Tyra Banks on how honesty strengthens your word of mouth marketing

“Smizing,” “saming,” and encouraging different definitions of beauty: They’re Tyra’s ingredients for becoming one of the most world’s most followed people on Twitter. (Well, that, and being a world-famous supermodel, reality show host, and entrepreneur.) But her social media and word of mouth strategy might not be what you think.

In her keynote at’s Brands-Only Summit, Tyra Banks talks about sharing her authentic self in social media and why that’s earned her raving fans. She explains how being honest and vulnerable (as well as funny), not only humanizes your brand, but also cuts through the noise of other marketing messages.

Tyra also explains:

  • How to retain the fans and talkers you earn
  • Why people want “imperfect brands”
  • How she gets girls talking about entrepreneurship with T-shirts

Check out Tyra’s full presentation in the video below.

Download Tyra’s slide presentation here.

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