Videos
Blog, Case Studies, Videos May 16, 2012

How WindsorONE is Creating Amazing BtoB Word of Mouth, presented by Craig Flynn & Brian Bunt

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WindsorONE makes lumber used for trim boards and moldings — and they’re fantastic at creating word of mouth. In this case study, WindsorONE’s Craig Flynn and Brian Bunt share how they transformed their boring lumber BtoB company into an exciting word of mouth topic. They discuss 12 of their “spaghetti throws” (word of mouth ideas…

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Blog, Case Studies, Videos May 15, 2012

How Maker’s Mark is Turning Customers into Lifelong Brand Ambassadors, presented by Todd Spencer

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Maker’s Mark’s ambassador program is one of the most incredible fan clubs of all time, boasting hundreds of thousands of loyal members. In this video, you’ll learn about the word of mouth principles that drive the legendary program, how it’s all run, the unique perks of the membership, and most importantly — what motivates the…

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Blog, Case Studies, Videos May 15, 2012

How Intuit Measures the Impact of Social Media Activity on Sales for Small Business Owners, presented by Kira Wampler

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Since accountants were responsible for recommending 40% of Intuit’s business, Kira Wampler was put in charge of measuring word of mouth and social media impact on their business. In this video, you’ll learn how Intuit includes social media channels in their web analytics and how they are making the connection from social to sales. Kira…

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Blog, Videos May 4, 2012

Video: How to respond to online feedback, posts, comments, and reviews

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The more you respond to online conversations about you, the better and more frequent those conversations get. It’s one of the fundamental skills of being a great word of mouth marketer. Anyone can push stuff out there — that’s usually called advertising. But a great marketer will thank the fans, help customers with problems, and…

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Blog, Case Studies, Videos April 24, 2012

How this BtoB lumber company saves $250,000 a year on ads by earning word of mouth

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Any business, selling any product, in any industry can earn word of mouth. Sure, it’s easier for some brands and some products — but every day we see someone doing it for ketchup, duct tape, and razor blades. WindsorONE is one of our favorite examples of this. They’re a BtoB company, they sell trim boards,…

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Blog, newsletter, Videos April 17, 2012

5 lessons from rock bands on how to create word of mouth

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Martin Atkins is a rock star. Like, an actual rock star. He’s a drummer and has played for bands like Public Image Ltd., Ministry, and…

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Blog, newsletter, Videos April 10, 2012

5 tips from Domino’s Ramon De Leon on how to engage in online conversations about your brand

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Ramon De Leon is the pizza guy to know in Chicago. He’s the marketing mind behind six Domino’s franchises in the city, and he’s phenomenal…

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Blog, newsletter, Videos April 3, 2012

4 tips from Andy Sernovitz on how love and word of mouth will save your brand

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Andy Sernovitz is our CEO here at WordofMouth.org, and he’s big on love. Specifically, the love that companies can earn from their customers. His big idea: Happy customers are your greatest advertisers. And when we dedicate ourselves to earning their respect and recommendation, amazing things happen. Andy is giving a keynote at our Word of…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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