Videos
Blog, Videos April 3, 2012

Video: How to work with influential talkers

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Ant’s Eye View’s Jake McKee walks us through how to identify, reach out to, and inspire influencers to talk about you.

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Blog, newsletter, Videos March 27, 2012

6 tips from Tony Hsieh on how Zappos delivers happiness

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[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Zappos has earned fantastic word of mouth by delivering incredible customer service. They’ve got an amazing 365-day return policy, they send customers flowers, and in…

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Blog, Videos March 21, 2012

How to create offline word of mouth, presented by Martin Atkins

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Most word of mouth happens offline, so it’s important to know the key ways to get people talking without social media or other online tools. In this hilarious and inspiring video, you’ll learn simple, reliable ways you can create offline word of mouth from Tour:Smart author Martin Atkins. Martin talks about strategies to create offline…

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Blog, Videos March 21, 2012

How to create a fan community, presented by Spike Jones

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A fan community can be an incredible force for spreading love for your brand. When you bring people who genuinely love your product together, amazing things happen. In this class, word of mouth marketing pro Spike Jones sums up the key steps for building long-term, sustainable word of mouth communities. He gives advice on who…

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Blog, Case Studies, Videos March 20, 2012

How Ramon De Leon Engages in the Nonstop Online Conversation About Domino’s

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Domino’s marketer Ramon De Leon has one goal: To get people addicted to the Domino’s experience. In this case study, Chicago Domino’s Marketing Mind Ramon De Leon runs through 79 slides of how he is constantly engaging his fans about their Domino’s pizza experience. Ramon shares everything from how he monitors online conversations, fun ways…

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Blog, Videos March 12, 2012

How Fiskars created their incredible fan community

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Back in 2005, Fiskars — the 360-year-old brand that’s famous for their orange-handled scissors —  did a brand audit. They asked customers to describe what beverage and snack they were like, and when the responses of “milk” and “saltine crackers” came in, they knew they had some work to do. To help turn it around,…

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Blog, Videos January 14, 2012

Video: How to get people talking offline

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Geno Church of Brains on Fire shares classic, offline word of mouth techniques to earn fans and get them talking.

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Case Studies, Videos October 19, 2011

How SAP has matured their social media program — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Atlanta to hear UPS, The Home Depot, Coca-Cola, Solo Cup, Newell Rubbermaid, NCR Corporation, DeVry University, and Georgia-Pacific share 8 great case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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