This week we’re taking a look at BtoB word of mouth marketing inspired by the new chapter in the revised edition of Andy Sernovitz’ best-seller, Word of Mouth Marketing: How Smart Companies Get People Talking. One of the most common questions we get is: Does any of this WOM stuff work for BtoB marketers? The…
WOM Book
New section from the updated word of mouth book: Dealing with negative WOM
In this new section of the book, learn techniques you can use to handle negative word of mouth. You’ll learn the four defenses against negative WOM, the basic response strategy to negative conversations about you, and how to deal with crackpots, fake reviews, and stealth competitors. Stay tuned, as in a couple of weeks we’ll…
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New section from the updated word of mouth book: Business-to-business word of mouth
This new section from the revised edition of Andy Sernovitz’ book, Word of Mouth Marketing: How Smart Companies Get People Talking, is dedicated to BtoB word of mouth tips and strategies. This section covers what’s different (and what’s the same) in traditional business-to-consumer and BtoB word of mouth strategies, as well as the top five…
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New case studies from the updated edition of Andy Sernovitz’ best-selling book on word of mouth
One of the biggest additions to the new edition of the best-selling book, Word of Mouth Marketing: How Smart Companies Get People Talking, is the five new case studies of brilliant word of mouth marketing from Dell, Potbelly, FreshBooks, Microsoft, and Levenger. Next week we’ll go into more detail on the specific examples, but here’s…
The top-secret collector’s edition of the revised book on word of mouth
We’ve created a special, top-secret version of the new edition of the book, Word of Mouth Marketing: How Smart Companies Get People Talking. This special version is specifically created for those WOM believers out there with the passion to join and spread the Secret and Mysterious Order of Word of Mouth. It outlines the high…
It’s here! Get the updated version of the best-selling book on word of mouth
Get the new version of the best selling book on word of mouth, Word of Mouth Marketing: How Smart Companies Get People Talking by Andy Sernovitz. New additions include: New chapter on BtoB word of mouth New chapter on dealing with negative word of mouth 5 new word of mouth case studies 5 new word…
