Supergenius Live
Events, Supergenius Live July 20, 2010

Case Study: Maker’s Mark — live from Word of Mouth Supergenius

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2:50 — Cale Johnson introduces Doe-Anderson‘s Todd Spencer. 2:51 — Agency Doe-Anderson has a 40 year relationship with Maker’s Mark and Todd is speaking about their Maker’s Mark ambassador program.  This is a great example of a niche product that really engages with its target audience. 2:53 — Traditional marketing had companies speak to many…

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Events, Supergenius Live July 20, 2010

Case Study: PrintingForLess.com — live from Word of Mouth Supergenius

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2:50 — Bergen Anderson introduces PrintingForLess.com‘s Jessica Cooper. 2:51 — Jessica: My name is Jessica Cooper and I represent PrintingForLess.com. We print for 80,000 small to medium business customers. 2:52 — Let’s start with our story. We ship using FedEx exclusively as our vendor. They have totally blown us away in helping to meet customer deadlines. The time we labeled 200 packages…

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Events, Supergenius Live July 20, 2010

Case Study: WindsorONE — live from Word of Mouth Supergenius

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2:10 — Kurt Vanderah introduces WindsorONE‘s Craig Flynn. Note: There are tomatoes on the chairs for you to throw IF you don’t like the presentation. And bags of spaghetti to throw against your wall. 2:11 — Craig: Throwing Spaghetti against the wall and seeing what sticks. How many people have gotten crushed in the market…

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Events, Supergenius Live July 20, 2010

Case Study: Domino’s — live from Word of Mouth Supergenius

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2:10 — Bergen Anderson introduces Domino’s Ramon De Leon. 2:11 — Ramon: I am the operating partner of a six-store Domino’s franchise in Chicago. 2:12 — One thing Ramon believes in: “Tweetable facts.” Ramon: I cannot make money selling pizzas for one dollar, but I can make money from the conversations. 2:13 — Going beyond using the tools…

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Events, Supergenius Live July 20, 2010

Author and Zappos CEO Tony Hsieh on creating passion, profits, and purpose — live from Word of Mouth Supergenius

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1:25 — Andy Sernovitz introduces author and Zappos CEO, Tony Hsieh. 1:25 —  Andy Sernovitz talks about Tony and Zappos. If you’ve opened any magazine in America in the last few weeks you’ve seen Tony’s book. 1:26 — You should tour Zappos’ office in Vegas if you can. You can see how passionate everyone is….

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Events, Supergenius Live July 20, 2010

Brian Solis on “Engage” — live from Word of Mouth Supergenius

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12:45 — Kurt Vanderah introduces Brian Solis, author of Engage! The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web. 12:46 — Brian: How’s your lunch? Since the room is so big, I created a PowerPoint. Now that you have the book Engage, thanks to Wiley, “Engage or die!”– not…

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Events, Supergenius Live July 20, 2010

Hugh MacLeod on “Ignore Everybody” — live from Word of Mouth Supergenius

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12:49 — Andy Sernovitz introduces Hugh MacLeod, author of Ignore Everybody: And 39 Other Keys to Creativity. 12:50 —  “Im not a cartoonist.  I’m a marketing guy stuck in a cartoonist’s body.” 12:51 — “I used to work in an advertisinz agency. It’s funny to find yourself at 22-23  hired to be creative. To come…

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Events, Supergenius Live July 20, 2010

David Witt: How to Work with Bloggers and Influencers — live from Word of Mouth Supergenius

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11:55 — Cale Johnson introduces General Mills‘ David Witt. 11:56 — David Witt kicked of his session about how to work with influencers and bloggers. One of the most important things he said is that you have to have very clear objectives with your social media campaigns. Many people say just be social and that’s…

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