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Issue #104: How to Get Positive Online Reviews

{This post includes text of the great email newsletter all of our email subscribers just received. Sign yourself up to have this delivered directly to you!}  Everyone wants positive feedback — make it easy for your customers and clients to show you some love: 1> Ask and encourage 2> Monitor what’s being said 3> Respond…

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Word of Mouth Marketing Research: Consumers show just how viral videos can be

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Scholarships to the Word of Mouth Crash Course

GasPedal is excited to announce we are giving away 15% of the seats to our word of mouth marketing class to non-profits, small businesses and bloggers.  Here are the details:  The scholarships are being awarded as part of our commitment to help hard-working organizations and individuals learn to execute effective word of mouth strategies, even…

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Guest Genius: David Meerman Scott

Each Tuesday, we’re happy to turn over our blog space to a Guest Genius, someone who can give a fantastic and fascinating perspective about making word of mouth work.  This week’s guest genius:David Meerman ScottBestselling author of "The New Rules of Marketing & PR" NOBODY CARES ABOUT YOUR PRODUCTS (EXCEPT YOU) Let’s be honest, OK? …

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Word of Mouth Geniuses of the Week

Jennifer Leggio, ZDNet Feeds"Firefox 3 and Community – How Mozilla used social networking to set a world record"      It’s amazing enough to have eight million downloads of your product … but even more amazing to get that many within one day. Jennifer details how word of mouth was an integral part of the success….

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Issue #103: Super Quick Word of Mouth Tracking Tips

{This post includes text of the great email newsletter all of our email subscribers just received. Sign yourself up to have this delivered directly to you!}  Tracking WOM isn’t as hard as you think–try these 3 easy techniques:  1> Follow the tell-a-friend forms2> Track the email forwards3> Count blog mentions 1> Follow the tell-a-friend forms …

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Word of Mouth Marketing Research: BtoB blogging successful, Forrester reports

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

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Word of Mouth Geniuses of the Week

WOM World/Nokia, via LesterChan: "My Very Own Poster With My Nickname"          An example of an outstanding way to say thank you AND generate word of mouth, all at the same time. (link) Bob Troia, Affinitive’s Social Media Playground "Don’t Forget About WOM-Moms!"          Bob highlights new data about a group…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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