Other News

How to create word of mouth from a party invite

When Saul Colt of FreshBooks throws a party, he knows how to get people talking. Here’s an excerpt of the e-mail invite he sent us lucky folks at GasPedal (along with a few extra invites we’ll be giving out at our December 10 Word of Mouth Marketing Crash Course): If you were to ask FreshBooks…

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Why haven’t you started a word of mouth marketing program?

Word of mouth marketing is easy, fun, and effective.  You can do it with your existing staff, without spending money. We’ll teach you how at the Word of Mouth Marketing Crash Course.  It is the best way to get started. 5 guarantees from the Word of Mouth Marketing Crash Course 1. Practical, how-to course This…

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TopRank Interviews Big Name Social Media Executives

TopRank has posted a fantastic interview with several big brand social media executives — Wells Fargo, The Home Depot, UPS, and Graco.  All of them are members of the Blog Council and speaking at BlogWell next week. Here’s an excerpt: TopRank: How do you decide whether to blog vs setup social networking profiles vs Twitter…

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Look who is coming to BlogWell

BlogWell is coming up next week, and look who is attending!  This is just a small sample of the companies that are coming to San Jose for the event: Alcatel-Lucent BARTCharles Schwab FedEx Google HP Humana IBM Intuit Martha Stewart Living Omnimedia Mayo Clinic Meritage Homes Molson Oracle Orange Business Services Palm Petro-Canada SanDisk Sony…

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Word of Mouth Marketing Crash Course scholarship winners!

Congratulations to to winners of scholarships to GasPedal’s Word of Mouth Crash Courses! Donna Beck, St. Luke School Jeremy Epstein, NeverStopMarketing Rachel Gossett, Appalachia Service Project Jack Hanlon, Better World Books Charlie Hoehn, iMomeRath Michelle Lamar, michellelamar.com Connie Reece, Frozen Pea Fund Yesenia Soleto, Heartland Alliance Jenn Sutherland, American Cancer Society – Illinois Division Dan…

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Word of Mouth Marketing Training Classes

Learn Word of Mouth Marketing in Just One Day Master word of mouth, blogs, buzz, viral, and all those things that get people talking about you. How’s this for a revolutionary idea: a seminar that gives you an honest-to-goodness strategies and an action plan that you can put to work the very next day. The…

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Win Free Stuff! Do Good Things! Godin, BlogWell, and SWOMFest

Lots of easy ways to feed your brain while supporting good causes:  Win Seth Godin’s new book: No bigger read this fall than Tribes: We Need You to Lead Us. Win one of ten free copies through the easiest contest you’ll ever see. BlogWell tickets for charity: Learn about one of the biggest WOM tools…

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Word of mouth marketing: Results in 60 days

Take the Word of Word of Mouth Marketing Crash Course. Everything you learn will be easy to execute, affordable, with measurable results in 60 days. Dive into the world of blogs, buzz, viral, and social media  Create specific strategies to engage consumers so much that they do your marketing for you  Learn the five steps…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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