[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Generosity is one of those signs of a customer-centered company. Generous businesses do more than what’s expected to turn a customer into a fan….
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Blog, newsletter
August 12, 2014
3 reasons to be generous
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Blog, newsletter
August 5, 2014
3 types of talkers and what to give them
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] You have a variety of talkers. They’re your biggest fans and the people who can’t stop talking about you — but they’re also the…
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Blog, newsletter
July 29, 2014
3 ways to use competition to start word of mouth
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] A little competition, whether it’s between your customers or your actual competition, is a great way to start conversations. Here are three ways to…
Blog, newsletter
July 22, 2014
4 tips for a great customer feedback form
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Feedback forms are the unsung heroes of word of mouth. They’re one of the best ways your customers can tell you how to make…
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Blog, newsletter
July 15, 2014
How a small franchise competes with bigger competitors using word of mouth
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] It’s hard for a small, specialty store like The Tile Shop to compete with huge retailers like The Home Depot or Lowe’s. But while…
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Blog, newsletter
July 8, 2014
3 word of mouth lessons from the grocery store
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] As a supermarket, it’s hard to stand out when your competitors are on every other corner. But with a little creativity, these companies are…
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Blog, newsletter
July 1, 2014
3 things that carry word of mouth
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Your most memorable mission statement, your fanciest technology, and your nicest customer service rep may be worth talking about, but they need something to…
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Blog, newsletter
June 24, 2014
How small details earn big fans
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Attention to detail is a competitive edge for some of the most beloved companies in the world. It’s why the folks at Disney World…
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