These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.
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3 Must-Use Word of Mouth Marketing Tools
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Excerpt from “Can’t Buy Me Like”
Authors Bob Garfield and Doug Levy share practical advice on how to earn trust from your customers.
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Free download: Chapter from “APE” by Guy Kawasaki and Shawn Welch
After writing ten books and experiencing a huge disappointment from one of his publishers, New York Times bestselling author Guy Kawasaki was ready to take things into his own hands — and then show everyone how he did it. With tech developer and co-author Shawn Welch, Guy explains the art of self-publishing in APE: Author,…
10 Ways to Turn Around Negative Word of Mouth
The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
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Excerpt from “Brains on Fire”
The Brains on Fire team asks you to dig deep and discover what ignites powerful, sustainable, word of mouth movements.
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The New Topics Worksheet
All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
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