Downloads
Blog, Books, Downloads April 30, 2012

Free download: First chapter of “Word of Mouth Marketing: How Smart Companies Get People Talking” by Andy Sernovitz

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What sparks the irrepressible enthusiasm of Apple, IKEA, Harley-Davidson, Southwest, Zappos, and Patagonia fans? Why is everyone talking about a certain restaurant, car, band, or dry cleaner — and why are other businesses and products ignored? Why do some products become huge successes without a penny of promotion — and why do some multi-million-dollar advertising…

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Blog, Books, Downloads April 27, 2012

“I Love You More Than My Dog” by Jeanne Bliss

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Customer experience expert Jeanne Bliss shares how your collective decisions as a company reveal who you are and what you truly value.

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Articles, Blog, Downloads April 20, 2012

The Word of Mouth Ethics Checklist

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Download and share this simple checklist with your staff and your agencies to use every time you launch a new word of mouth initiative.

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Articles, Blog, Downloads April 13, 2012

Free download: The Four Rules of Word of Mouth Marketing

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Being a great word of mouth marketer doesn’t require an advanced degree, a big budget, or a ton of resources. Just focus on these four simple rules and you’ll get a bunch of happy customers talking about you, for free, forever. The rules: Be interesting. Nobody talks about boring companies. Make it easy. Word of…

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Blog, Downloads, Worksheets April 6, 2012

The Five Ts of Word of Mouth

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Here it is: Our all-time most downloaded guide on the fundamental elements behind every great word of mouth marketing campaign.

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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