Don’t let your customers leave without giving them something to show to a friend. In the word of mouth world, we call these “triggers.” They’re handouts, extra free samples, lots of coupons, stickers, snacks — anything that helps them think of you long after they’ve left your store or inspires people they see to ask,…
Word of Mouth Tip #16: Give people something to show a friend
Word of Mouth Tip #92: Happy customers are better at finding new customers than you are
So much time and resources within an organization are spent finding and nurturing leads. It’s a crucial part to growing any company: Finding more people to buy your stuff. But too often the most trustworthy people with the best industry connections are overlooked when developing a lead generation and sales strategy: Your happy customers. Instead…
Word of Mouth Tip #11: Make the routine remarkable
Your company, at this very moment, is interacting with customers in some sort of routine way. Some routines are down to a critical science: You know how long it takes to cook a burger; you know when to send your newsletter; your delivery drivers know the fastest, most efficient way to get from A to…
Word of Mouth Tip #4: Research always gets shared
When it comes to BtoB word of mouth, one of the best ways to get stuff shared is to give it away as research. People love to forward statistics, quote research, and cite your findings in their own studies. Your research efforts don’t have to be complicated. Here are 3 simple steps to creating something…