Case Studies
Blog, Case Studies March 22, 2012

How UPS is Mastering Customer Service with Social Media, presented by Debbie Curtis-Magley

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One of the fundamentals to keeping customers happy is by providing excellent customer service. This presentation from UPS‘ Manager of Corporate PR, Debbie Curtis-Magley, focuses on how to deliver excellent customer service on Facebook and Twitter. Debbie shares the ups and down of their experiences and concludes with their five important lessons learned. A few…

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Blog, Case Studies, Videos March 20, 2012

How Ramon De Leon Engages in the Nonstop Online Conversation About Domino’s

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Domino’s marketer Ramon De Leon has one goal: To get people addicted to the Domino’s experience. In this case study, Chicago Domino’s Marketing Mind Ramon De Leon runs through 79 slides of how he is constantly engaging his fans about their Domino’s pizza experience. Ramon shares everything from how he monitors online conversations, fun ways…

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Blog, Case Studies, Events February 29, 2012

How The Home Depot brings their culture to life in social media — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no startups —…

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Blog, Case Studies, Events February 22, 2012

How NCR Corporation launched a blog for their BtoB financial customers — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no startups —…

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Case Studies, WOM Tips February 21, 2012

Word of Mouth Tip #12: Make it easy for people to steal your logo

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When someone is about to write an article about you, blog about you, or mention you in a newsletter, there’s a good chance they’ll look to your website to use your logo. This is great, as long as the image looks like it’s supposed to. But too often, companies make it difficult by burying the…

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Case Studies, WOM Tips February 14, 2012

Word of Mouth Tip #25: Turn a negative into a positive

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Every company has imperfections. Things go wrong, delays pop up, missteps happen, or something slips through quality control. It happens to even the best of brands. But the great companies — the ones whose fans will defend them even when things go sour — are the ones who see these stumbles as opportunities to earn…

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Case Studies, WOM Tips February 9, 2012

Word of Mouth Tip #72: Find a middleman for topics that are hard to talk about

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Certain topics can be uncomfortable or awkward for people to discuss. Things like diseases, political issues, famine, war, and charitable causes aren’t always easy for even your biggest supporters to bring up amongst friends or strangers. In these instances, sometimes it’s best to look outside your close group of customers or supporters and find intermediaries…

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Blog, Case Studies, Events February 8, 2012

How UPS uses social media for customer service — live from BlogWell

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Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no startups —…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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