Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and author Lois Kelly.
Lois will be leading an author session based on her book Beyond Buzz: The Next Generation of Word of Mouth Marketing and offered these tips as a preview:
- Make meaning, not buzz. Focus on the key themes to create meaning such as relevancy, emotion and context.
- Build on momentum. Once people start talking about your brand, go beyond the buzz to keep people sharing your story.
- Every company has a story to be told. Regardless of industry, product, market — every company has the potential to tell a great story.
Hear Lois’s live Supergenius preview (and check out our Facebook page to see all our interviews):
