This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog.
Beloved companies believe their customers. It’s the intent and motivation — the “what” and “why” behind decisions that bond people with companies.
- Think of customers as an asset. Beloved companies give control back to customers by trusting them.
- Suspend cynicism. Beloved companies suspend the rules and policies and operate from the belief that customers (and employees) generally do the right thing.
Take action:
Read more:
- Do you believe customers are an asset or a cost center? (company profile)
About Jeanne Bliss
As “Chief Customer Officer” for Lands’ End, Mazda, Coldwell Banker, Allstate, and Microsoft, Jeanne got “customer” on the strategic agenda, earned 98% loyalty rates, and changed experiences across 50,000-person operations. Jeanne now runs CustomerBliss to create an actionable path for profitability and business growth -- through earning customer and employee raves. Her best-selling books are Chief Customer Officer and I Love You More than My Dog: Five Decisions that Drive
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