Tag Archives: company culture

Beloved companies deliberately build a culture of belief

This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. Beloved companies believe their customers. It’s the intent and motivation — the “what” and “why” behind decisions that bond…

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3 ways Headsets.com changed their culture to focus on earning word of mouth

Market research on the customer base of my business, Headsets.com, tells me that we earn over 9% of our new business through word of mouth recommendations (WOM). When you consider that most companies’ bottom line profit is less than 9% of sales, that’s an important slice of income. Our WOM strategy began in 2000. We…

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Download: “The Difference Map” by Bernadette Jiwa

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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