Nature’s Variety, a pet food brand, asked adopted-dog owners to share photos of their dogs to help them create a crowdsourced short film raising awareness for pet adoption. And if there’s anything dog owners love to do, it’s share photos of their dogs. A campaign like this taps into that pride and gives people the…
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WOM Tip #212: Show your fans exactly how to contribute to word of mouth
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WOM Tip #462: One simple change can refresh the conversation about your stuff
Like most well-known and well-liked products, burgers have a problem: You have to do something a little extra to make them worth talking about. But you don’t have to do a complete overhaul to inspire word of mouth about a product that people don’t talk much about. For example, to cause a stir, Burger King…
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Video: How Leggett & Platt used a rap video to talk about mattress springs
One of the biggest complaints from marketers is that their product is too boring or too run-of-the-mill for people to want to talk about it. But the great thing about word of mouth marketing is, you don’t have to have a “sexy” product for it to work. For example, Leggett & Platt makes the springs…
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WOM Tip #431: People talk about companies that treat their employees well
It’s a sad fact that not everyone expects retail employees to like their jobs. People say stuff like, “Well that’s working in retail for you.” So when people actually love their jobs in these industries, it’s something to talk about. And the word of mouth doesn’t just come from happy employees — outsiders take notice…
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Video: How to share the right content to influence your customers
According to LinkedIn Director of Data Science and Data Engineering Lutz Finger, the way people see influence is usually wrong. Some marketers wait for that one magic influencer to take their message and help it “go viral.” But, Lutz says, virality is constant and doesn’t decide to become more viral over time. Instead, he says…
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